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		<title>Photographers Embrace The iPad</title>
		<link>http://yourportraitsession.co.uk/2010/07/test-news/</link>
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		<pubDate>Fri, 09 Jul 2010 17:26:27 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[News]]></category>

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		<description><![CDATA[As Editorial Director of Condé Nast Digital, Jamie Pallot is responsible for content and user experience across the company's standalone Web brands, including Style.com, Epicurious.com, Concierge.com and Brides.com. He also oversees the creative development of mobile applications for those sites, and played a key role in shaping the GQ e-reader application. Mr. Pallot came to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://yourportraitsession.co.uk/wp-content/uploads/2010/07/apple-ipad-1.jpg"><img class="alignleft size-medium wp-image-684" style="margin: 2px 6px;" title="apple-ipad-1" src="http://yourportraitsession.co.uk/wp-content/uploads/2010/07/apple-ipad-1-608x405.jpg" alt="" width="292" height="194" /></a></p>
<p><em>As Editorial Director of Condé Nast Digital, Jamie Pallot is  responsible for content and user experience across the company's  standalone Web brands, including <a href="http://www.style.com/">Style.com</a>,  <a href="http://www.epicurious.com/">Epicurious.com</a>, <a href="http://www.concierge.com/">Concierge.com</a> and <a href="http://www.brides.com/">Brides.com</a>. He also oversees  the creative development of mobile applications for those sites, and  played a key role in shaping the GQ  e-reader application. Mr. Pallot  came to Condé Nast Digital from Time Inc. Interactive where, as an  editorial consultant, he oversaw a redesign of People.com. <span id="more-682"></span></em></p>
<p>Here are the five principal issues which have stuck in my mind as we  have worked through the development of an iPad e-reader platform for  some of the Condé Nast magazines.</p>
<ol>
<li><strong>Photos on the iPad look gorgeous.</strong> The device will  rekindle (pun intended) readers' enthusiasm for looking at pictures,  simply because the graphics are so rich and immersive.</li>
<li><strong>The relationship between image and caption takes on a new  dimension.</strong> Being able to control whether or not a caption is  displayed, or have captions shift in sync with images as you move  through a slideshow, brings more meaningful - and sometimes playful -  integration between visual and textual information.</li>
<li><strong>Navigation becomes part of the fun.</strong> One of the things that  makes the iPad so compelling is the intensely tactile interface. The  pleasure that a user takes in looking at a picture becomes inseparable  from the pleasure he or she takes in swiping, tapping, or using myriad  other physical gestures to interact with images.</li>
</ol>
<p><a href="http://yourportraitsession.co.uk/wp-content/uploads/2010/07/ipad_0.jpg"><img class="aligncenter size-full wp-image-687" title="ipad_0" src="http://yourportraitsession.co.uk/wp-content/uploads/2010/07/ipad_0.jpg" alt="" width="569" height="388" /></a></p>
<ol>
<div>
<p><strong>Creativity is not limited to the photographer.</strong> The designers  and engineers who devise new ways of displaying, storing, and  interacting with images now have an important seat at the table.</p>
<p><strong>There will be a greater sense of ownership on the part of the  user.</strong> Some publishers will allow readers to save pictures from  e-magazines to their own libraries, where they can organize them, play  with them, even alter them as they wish. There's a perceived downside  here for some photographers, who lose control of their creations, and  for the people who manage rights and permissions. More negotiations,  more legal issues, more paperwork. That's the realistic counterpoint to  the brilliance of this new device and what it allows us to do.</p>
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